WEST ALLIS, Wis. (WFRV) – Officials with Piggly Wiggly Midwest announced on Wednesday that they have collected a record-breaking amount of food donations this year at the Wisconsin State Fair.
According to a release from Piggly Wiggly, through a partnership with Hunger Task Force, Milwaukee’s only free and local food bank, fairgoers were able to take advantage of a special promotion allowing them to enter the Wisconsin State Fair for just $5 on July 31 as long as they donated two cans of healthy fruits or vegetables.
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Through the special promotion, Piggy Wiggly Midwest officials say they collected a record-breaking 59,000 pounds of donated food, 21,000 more pounds than what was received during the promotion in 2024.
The 59,000 pounds of food collected will reportedly help fill the pantry shelves and dinner tables throughout the state during what is said to be a time of growing need.
At Piggly Wiggly Midwest, being part of the neighborhood means more than just opening our doors — it means showing up for the people who call it home. Opening Day at the State Fair captured that spirit, as thousands alongside our team members and their families, donated healthy food to support their neighbors. We’re proud to partner with Hunger Task Force, knowing this food will give local families free access to nutritious options. This is the kind of impact that helps neighborhoods not just grow but truly thrive.
Mark McGowan, Executive Vice President, Retail and Chief Merchandising Officer, C&S Wholesale Grocers
During the event, 105 Piggly Wiggly employees, along with their families and friends, volunteered to help support the effort at the Wisconsin State Fair.
Piggly Wiggly Midwest also made a separate donation to help further the Hunger Task Force’s mission.
