BROWN COUNTY, Wis. (WFRV) – Officials in Brown County are encouraging residents to prepare for potential flooding as part of Flood Safety Awareness Week, running March 9-13.
The campaign is being led by Brown County Emergency Management and the county executive’s office to remind residents how to protect themselves, their families and their property from flood damage.
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“Flooding is one of the most frequently occurring natural disasters in Wisconsin,” said Daniel Kane, director of Brown County Emergency Management. “It’s also one of the top causes of weather-related fatalities, so it’s important to prepare before this disaster takes place.”
County officials say residents should monitor weather forecasts closely during periods of heavy rain and have a communication plan in place for family members in case evacuation becomes necessary. Identifying safe routes in and out of neighborhoods and avoiding flood-prone roads is also recommended.
Emergency managers are encouraging households to have multiple ways to receive weather alerts, including a NOAA weather radio and wireless emergency alerts on cell phones. Officials also recommend assembling an emergency kit with essentials such as food, water, medications, cash and a charged power source.
Homeowners are urged to check that sump pumps are working properly and consider installing battery backups in case of power outages during storms.
Officials also highlighted the importance of flood insurance, noting that most standard insurance policies do not cover flood damage. Policies can take up to 30 days to take effect, so residents should plan ahead.
Additional precautions include installing check valves to prevent floodwaters from backing up into sewer lines, keeping important documents in waterproof containers, elevating appliances and utilities in basements, and maintaining gutters and downspouts to help direct water away from homes.
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Residents can learn more about flood preparedness through resources provided by the National Weather Service, including flood safety guidance available online.
County leaders say preparing now can reduce damage and help keep families safe when severe weather strikes.












